Trucking Money Secrets Exposed
How You Can Make $1500/wk and sleep at home every day...
with just 3 months experience
“I am home every night and most weekends.”
Are your days an endless combo of drive-sleep-eat-repeat making minimum wage?
If this scenario hits a little too close to home, it might be time for a change.
My DM gave us a FedEx load that was due on July 2, Sat in the Sacramento, CA area. He also gave us another load, to be picked up July 4, Mon, 8am from the exact same FedEx to Atlanta, GA.
We were still on our way to California when FedEx canceled our July 4 load and we were assigned the exact same load for 5 July.
It is not exactly easy to find truck stop parking in California, they just don’t seem to believe in truck stops over there. Luckily there was a company terminal 20 miles away.
After 3 days of watching Netflix in the driver lounge and chatting with other drivers, we showed up at FedEx Tuesday morning. My student was driving and he informed me that, per the dispatcher, nobody was in yet and the trailer was expected to be ready by 5 pm.
We waited at the FedEx lot… And we got a phone call around noon: The load was being canceled for lack of a loaded trailer.
I told my DM and he gave us the exact same load… July 7, Thursday, 8am.
We headed back to the terminal for another painful 2 days.
We didn’t normally get reimbursed for downtime, this time, being so extreme, we got paid 4 days @ $100, minus tax.
For me, that was the final straw.
I didn’t care about missing 4th of July, because I missed more holidays, including New Year’s, than I can count. But missing out on the money and not being able to spend those 5 days with my family was just too much.
I used a lot of the time browsing job offers.
My family had just moved to the Harrisburg, PA area and I had no familiarity.
In just 2 weeks I was in my new job, making similar money in a 5-day work week, sleeping in my own bed every night. The feeling of going to my fridge and pulling out a chilled coconut water just made me ecstatic.
How To Judge Your Pay Correctly
Truck drivers are usually paid by the mile. As a result, it is amazing how much “free work” a truck driver does. Things most drivers do for free include: waiting to get cargo loaded and unloaded, waiting for a load, handling paperwork, getting the truck fixed when it breaks down, etc.
In addition to this free work you do as a truck driver, there are also a lot of things you can get into trouble for. When I say trouble, I don’t just mean getting yelled at by your boss, but getting citations and fines from the police. Some examples are out-of-date driving logs, driving too many hours, cargo too heavy (you don’t even have a say in what they load into your trailer), speeding.
You take all these risks and honestly, you are a modern-day slave, increasing the company owner’s bottom line.
Here are 4 paychecks from my OTR career:
Average: $5151/5 = $1030
I got paid 70 cpm when I was driving with a student and 50 cpm when the company wasn’t able to provide a student.
On the first week, not only did they have no student for me, they also had too much time between the individual loads, bringing home $807 after taxes. That is a $500 loss.
Then the text continues with a couple of 1-sentence examples.
The problem? After reading that stuff I didn't feel that I acquired a skill to write copy.
But the truth is, if you can’t persuade people to actually buy your stuff (or your client's stuff)... well... you’re screwed.
Here's an easy copywriting method you can use to dramatically increase the attention your writing receives...
Learn How to Quickly Craft Engaging Copy
by Harnessing the Structure of Trending Content in 5 Easy Steps
This is a long-form sales page (or a "hybrid" sales page, by some people's definition - more about that later). Yes, there's a lot of text here and that might look intimidating. But trust me, it's a good thing.
You may think that people won't want to read so much text, but that's not true. Don't be afraid to take your time and write everything that needs to be said, to convince even your most skeptical prospect. In fact, that's exactly what a long-form sales page is about: it's for you to say everything that needs to be said about your product.
"But no one likes a wall of text!" I hear you say.
Well, that's true. And that's why we're not presenting our visitors with an intimidating wall of text, here.
Frequent Headings Allow “Skimmers” to Find Their Way Around Your Page - And Make it Easier to Read
See that beautiful divider above the heading? That's just one of the ways we combine design and copy to guide the reader though our content and keep things easy to follow.
Some of your visitors will be readers and others will be skimmers. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The skimmers, on the other hand, will skip about, looking for things that matter to them specifically.
The skimmers want to be convinced just as much as the readers do, they are just looking for information in a different way.
What you're looking at right now is the second block consisting of a main heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).
Oh, and what's going on here? Below is an image block. It lets you visually communicate some of the points you are making (which is also great to get those skimmers' attention).
Keep it simple. A nice icon and one benefit is plenty.
Don't over-explain. Illustrate simply & let them read on.
You can always elaborate further below.
Avoid the Mistake of Selling too Early - Convince First, Sell Second.
Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.
Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.
Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.
Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.
Next, we have another section to bring some visual variance to the page:
In this Next Text Block, You Can Start Transitioning to Your Solution...
You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.
Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.
Here's a small sub-heading for extra emphasis.
You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story. Notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use text highlights and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
Yes, Now it's Finally Time for the Big Reveal - “Product Name”
The Product (or Service) that is the Perfect Resolution to the Story.
Now it's time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.
Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
- 1Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
- 2The Power of the Points List: use this list to mention the most important benefits of your product. These are the things that make it a must-buy.
- 3Time to Shine: be as specific as possible and always remember: it's about benefits, not features. You can mention features, of course, but always do so along with mentioning an important benefit.
See what our customers have to say:
"Social Proof With Customer Testimonials..."
"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
"The perfect testimonial..."
"The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."
Start Your Free, No Risk, 30-Day Trial!
This is the first call to action for your readers to become customers.
100% Satisfaction Guarantee!
You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.
"Add some more testimonials here"
"Can you have too many testimonials? Yes, but it's difficult to do. :)
Feel free to add many testimonials directly to this page. If you have dozens of testimonials, you might want to only add 10-15 of the best ones to the page and add a link 'more testimonials' link that goes to a page with all the others.
We'll use filler text for the rest of the testimonials on this template."
"Velit mauris egestas duius ut"
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris - ut aliquam massa nisl quis neque. Suspendisse in orci enim. velit aliquet."
CEO, ACME Inc.
"Sagittis vel Inceptus Aeneam"
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque.
Etiam pharetra, erat sed auctor ut fermentum feugiat, velit mauris."
Web Design Lead
Address Your Visitor's Last-Minute Objections
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
This is the Kind of Subheading You Can Use
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries.
Start Your Free, No Risk, 30-Day Trial!
This is the first call to action for your readers to become customers.
"Add a quote here (it can be a quote from yourself, from the story or an authority quote from someone else). Something that puts a nice closing line on the story above.”
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.
Copyright 2017, Company Name - Disclaimer
On this page you're going to unlock what many consider to be the key to converting any business idea into reality. I'm also going to share with you a powerful method that will cut your learning time in half and help drive you closer to your entrepreneurial goals.
Sound like a good deal? Awesome. Let's get started then...
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising
Instead of attempting to write a catchy headline from scratch, let me show you how to deconstruct one and use it's structure to craft a new one.
I like to call this method "The Imitation Game", and you can use it to create anything from headlines, to sales pages, to marketing emails... that's the beauty of these types of methods. Since they're principles they can be utilized in multiple ways.
Here's how to use this method to
create highly engaging copy that captures attention...
First step... Take out a piece of paper and at the top write a brief description of what you want your reader to learn/understand and what action you want them to take. Starting with the end in mind will always help you keep your focus on what's most important.
Next we want to visit popular "trending content" websites like digg.com, reddit.com, medium.com, buzzfeed.com, cracked.com, news.google.com.
These sites invest a lot of money hiring writers who know how to "get the click", and we can use the structure of their headlines as a guide for our content.
In this example the headline "The Man Who Perfected the Laugh Track" caught my attention, specifically the term 'perfected' perked my interest. It has a strong implication that this is the "final best way" to do something, and I should learn what that is!
Now that we have the structure, we can apply it to our subject matter. Let's say you're marketing an info-product for real-estate agents, specifically about the benefits of "short selling".
The ‘noun’ becomes our target audience, our ‘topic’ reflects our product we’ll be introducing to that audience.
Now we can expand upon the topic, spicing up the benefits within our headline. It’s important here to think about our reader, what’s in it for them (benefit) if they continue on reading our material?
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Read the whole sales page ...
Copywriting vs Content Writing
The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.
Copywriting involves content writing, but in an attractive form, so that it grabs the attention of the audience immediately. But, copywriting has a greater task to perform – which is selling the real worth of a brand, its products, and services.
What are the differences between content writing and copywriting?
Content Writing version of an article:
The end goal of this content writing is to simply explain the topic. There is no alternative motivation involved:
To trim a rose bush you should:
1.) Prune the stems to expose fresh wood.
2.) Measure out the desired shape of the bush.
3.) Use a tool to hedge the edges into the desired shape.
If you follow these steps, you will successfully trim your rose bush and still have blooming roses.
Copywriting version of rose bush article:
Copywriting is the act of modifying the information to where it makes someone want to BUY. So we can still give out great information, but tweak it in such a way that gets someone to buy. This version will still give information, but also entice the person to buy a specific product:
3 Easy Steps To Keep Your Rose Bushes Hedged & Blooming Crazy Amounts Of Roses
If you’re trying to trim a rose bush, you’re gonna need the right tools. Some scissors and a hedge trimmer will be your best friend.
In three easy steps you can trim your rose bush:
1.) Prune the stems to expose fresh wood. Using regular scissors is just fine.
2.) Measure out the desired shape of the bush.
3.) Use a tool like the Black & Decker Electric Hedge Trimmer, to hedge the edges into the desired shape.
When I used to trim hedges with scissors, it took hours of time in the sun. With the trimmer, the process went 10x faster.
I highly recommend the Black & Decker Electric Hedge Trimmer, it’s my personal favorite, and only costs 31 bucks. Investing in a hedge trimmer just once will keep your rose bushes looking great for a lifetime. I personally like our 17″ trimmer because it’s compact enough to keep in your garage, it’s fully electric so it’s very quiet, and it slices through bushes like butter. It actually makes hedging your bushes FUN!
See the difference in the copy? There was a very specific emphasis on buying the trimmers. Whether your company sells these trimmers or you placed an affiliate link for those trimmers, you stand to make some money with the Copywriting version of the article.